activation, social content
Google Chrome and McLaren asked us to bring some speed to Austin, Texas for Formula 1’s US Grand Prix. Step one was to create a sick activation space for our fans, with various touchpoints and giveaways, on the ground at COTA. We added to the heat with some rapid-fire surprise and delight freestyle verses with Harry Mack, and continued to hype up the fans by providing an inside look at McLaren Drivers Lando Norris and Oscar Piastri and how they use their Chrome Tabs to prepare for the US Grand Prix.
Sr. AD: Lindsay Iversen
Sr. CW: Mac Mullen
CD: Michelle Lawrence
ACD: Arrie Hurd
